ODS Marketing AB, a Stockholm influencer agency managing campaigns across Africa, Latin America and the EU, replaced PayPal with Blipply — and changed the profit of every campaign.
The problem
Paying too much to get paid
ODS Marketing AB is a Stockholm-based influencer agency running campaigns for brands across Africa, Latin America and the EU. Their work involves invoicing European clients for campaign work, then paying out to creators across different continents. Annual invoicing runs to over €100,000.
PayPal was the infrastructure holding it all together. It worked. It just cost too much. At 3.41% per incoming payment, over €3,400 a year was leaving the business before a single creator got paid. Add the separate cost of cross-border creator payouts and the real price of moving money was quietly eroding every campaign margin.
“We were paying for the privilege of getting paid. That made no sense.”
Patrik Eriksson Lenhult, ODS Marketing AB
The solution
One switch. Three problems solved.
ODS moved to Blipply. The change addressed incoming payment costs, creator payout costs and cross-border transfer friction in one move.
Who benefits
Better for the agency. Better for the creator.
The switch to Blipply improves the experience on both sides of every payment.
The creator advantage
Top creators choose agencies that pay well and pay fast. With Blipply, payment arrives instantly in digital dollars the moment the work is done, and creators can spend it right away via their Visa card, locally or internationally, online or tap to pay in stores. No waiting. No friction. That is a real competitive edge when signing talent.
The numbers
What it looks like in practice
ODS invoices at €5,000 to €10,000 per campaign. Here is what the fee difference looks like across a typical range of invoice sizes.
| Invoice amount | PayPal (3.41%) | Blipply via SEPA | Saving per invoice |
|---|---|---|---|
| €5,000 | €170.50 | €66.95 (~1.34%) | €103.55 |
| €7,500 | €255.75 | €99.45 (~1.33%) | €156.30 |
| €10,000 | €341.00 | €131.95 (~1.32%) | €209.05 |
Annual saving
Creator payouts
Day to day
How ODS uses Blipply today
The switch was not just about cutting the incoming payment fee. It changed the shape of the entire money flow through the agency.
Incoming client payments land via SEPA at roughly 1.32% all-in. Creator payouts go out instantly as free wallet-to-wallet transfers. Patrik's team in Stockholm sends a payment and it lands in a creator's wallet in Lagos, Nairobi or Buenos Aires in seconds, at zero cost on both sides. No bank account required on the creator's end.
Once earnings land, creators are not waiting for a bank transfer to clear. The Blipply Visa card lets them spend their digital dollars the same day, locally in their own currency or internationally, online or with tap to pay in stores. Money that works the moment it arrives.
For Patrik, the Blipply Visa card also covers everyday business and personal spending. Occasional provider payments in SEK or EUR go out via Blipply's off-ramp at the same low rate, keeping the full cost of moving money predictable and low.
“The fee drop was one thing. The zero-cost creator payments were the real win.”
Patrik Eriksson Lenhult, ODS Marketing AB
The bigger picture
Payment costs are a hidden margin killer for agencies
ODS is not alone. Influencer agencies managing cross-border campaigns across Africa, Latin America and the EU face the same structure: high-value invoices coming in from brands, creator payments going out to markets where traditional banking is expensive and slow.
PayPal was built for a different era. It solves a basic problem but charges a premium to do so, especially when money crosses borders. For an agency invoicing over €100,000 a year, that premium compounds into a real and avoidable cost.
Blipply was built for exactly this kind of flow. Digital dollars move instantly across borders. Wallet-to-wallet transfers are free. The Visa card works in 200+ countries. One account, no monthly fees, no setup costs and a wallet you fully own.
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