Stockholm 18 June 2024
Product update
Blipply launches Buy Now, Pay Later for emerging market merchants
Blipply has introduced a Buy Now, Pay Later (BNPL) feature that lets merchants offer customers groceries and other goods immediately, with payment due later.
At purchase, consumers can request to pay later and choose repayment periods. Merchants see a live credit profile, including KYC data, to approve or decline instantly. This replaces the traditional “buy on credit” model, expanding sales beyond long-trusted customers.
Blipply automates payment collection, sends reminders, and can block defaulters. BNPL fees provide a new revenue stream while real-time credit data reduces risk.
“In many emerging markets, informal credit relies on personal trust,” says Andreas Lalangas, CEO of Blipply. “Our BNPL scales that trust with data, helping merchants sell more while staying in control.”
Available now on Blipply, BNPL is fully automated, secure, and built for scalable growth in markets underserved by formal credit.
About Blipply
Blipply is a Swedish AI company whose AI-driven platform fosters growth by facilitating payments and commerce, while transforming everyday transactions in emerging markets into digital financial profiles. This enables informal entrepreneurs and consumers to gain access to credit and insurance over time – without changing the way they work.
Press information
Contact us to know more about Blipply.