Stockholm - Blipply today announces OneClick Merchant Onboarding, a breakthrough onboarding flow that allows informal merchants to set up a complete digital business inside the Blipply Merchant App in less than one minute, with only four details required: phone number, business name, business type, and location.

Designed for the realities of the informal economy, OneClick removes the traditional barriers of paperwork, long setup times, complex onboarding flows and settings. With a single tap, Blipply automatically generates everything a merchant needs to begin selling both in-person and online immediately.

What OneClick creates instantly

• A fully configured merchant account

• Verified business profile

• Automatic opening hours

• Pre-built product or service catalogue

• Smart pricing suggestions

• High-quality product images

• A professionally designed logo and visual identity

• A ready-to-use online shop for digital orders and payments

All of this is generated and published in under 60 seconds, allowing even the smallest trader, from market stalls to roadside kiosks, to go live without technical effort or design knowledge.

Why this matters

Millions of small businesses across Africa and emerging markets are excluded from digital commerce because traditional onboarding is too slow, too complex, or requires skills many small merchants don’t have. OneClick changes this by giving any merchant the power to launch a complete digital presence instantly, helping them increase visibility, reach more customers, and transact seamlessly.